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AIGA Archive

Approached with a challenge by the Denver Art Museum, I took part in a 5 person team to develop concrete concepts, design strategies, exhibitions, and ad campaigns to introduce the AIGA Archive into its new home.

The vast and unique collections of international design had been largely unexplored and inaccessible to the design community at large. We found it imperative that these resources become available and continually rediscovered to promote

Education Innovation & Inspiration

to the design community.

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The Audience

It is apparent that the biggest supporters of the craft, the design community, would reap the largest benefits. Therefore we concluded that our main targets will be

 

Students

  • Education
  • Scholarly research
  • Accessing work
  • Expanding interests

Educators

  • Teaching tool
  • Scholarly research
  • Accessing work

Professionals

  • Conservation
  • Accessing work
  • Expanding interests
 
 

The System

The Archives will be broken down into three main focuses and will permeate through all three. The AIGA Collections are selected works from the Archives to exhibit a theme, appearing only in the physical exhibition space & digital web.

 

Physical Exhibition Space

  • Rotating exhibitions
  • Curated collections
  • Permanent exhibition
  • Introductory space
  • Promotional space

Digital Web

  • Website
  • Works cohesively with current exhibition
  • Submit requests for the Interactive Study Space or access to certain parts of The Archive

Interactive Study Space

  • Appointed visitations
  • Experience design works from the past up close & personal
  • Education & research
  • Access requested works of The Archive
 

AIGA Archive - The Music Collection

 
 
 

The Presentation

 
 
 

In this wholesome proposal spanning 12 weeks, we created:

  • Rotating exhibition themes and concepts
  • Branding development
  • Strategy development
  • Exhibition design
  • Web redesign of the current AIGA Archive website
  • Ad campaign for the AIGA Collections
  • Digital & 3D model of exhibition space to scale
  • 100 slide presentation to the clients
  • Exposure in Denver design community
  • Exceeded client expectations